Food with Integrity: How Chipotle maintained growth, improved values, and silenced the critics

Chipotle Mexican Grill

Founded in 1993, Chipotle Mexican Grill is a popular restaurant chain that operates based on a very apparent set of values. The organization believes the idea that the quality of ingredients is the most integral part of the equation in the restaurant/fast food business. After dealing with criticism for some of its sourcing policies in 2010 Chipotle redefined its mission and focused on developing best practices for food sourcing. This newfound importance placed on food sourcing is evident in the way that the company handles animals, people, and the environment. It’s ethical approach to the fast food business has been extremely effective and has created a competitive advantage that sets Chipotle Mexican Grill apart from the competition. The business successfully demonstrated that employing ethical practices does not necessarily have to detract from financial gains and customer base. The revamped strategy was a huge success and reaffirmed that Chipotle would intend to only serve food with integrity. Continue reading

Shareholder-Stakeholder Debate in the NFL

Touchdown or interception? The most controversial call of the night ended up being a touchdown for the Seahawks. Notice how the referees are signaling different things…


Hey, everyone.

As I was browsing Bloomberg Businessweek’s website this morning, I found this article that I thought people would find interesting.

I’m sure a lot of you are aware, but this season the NFL used replacement referees for the first three weeks of the season because the usual officials were locked out.  Throughout the beginning of this season, people have expressed their concern regarding the abilities of these replacement refs to control an NFL game.  After a very controversial ending to this week’s Monday Night Football game caused major backlash from players, coaches, and fans (among others), the talks between the referees’ labor association and the League went into overdrive.

The lockout finally ended last night and the normal officials are set to return to the field for tonight’s Browns-Ravens game. The article was updated in light of this new development, and I thought it went along very well with our previous shareholder-stakeholder discussions.


What does The Truman Show tell us about company ethics?


When thinking about ethics in pop culture, the first idea that came to mind was The Truman Show starring Jim Carrey. For those of you who haven’t seen the film, here is the trailer! The protagonist, Truman, is the world’s first true reality TV star who has been filmed since birth in an artificial studio world built just for him. Everyone he has ever known is an actor, every interaction he has ever had is fake, and he is the only one who doesn’t know the truth. Even the environment itself is controlled by the director, Christoff, who manipulates everything from traffic to the weather in order to get higher ratings. The staff (comprised of studio employees, technical directors and actors) go along willingly with every one of Christoff’s demands in his attempt to play God. Despite the fact that what is going on is clearly wrong, everyone being paid to work on the program goes along willingly (with the exception of Truman’s love interest as a young man who tries to tell him the truth). They abandon any shroud of ethical thought and listen to the orders of their leader. Continue reading

Paper one – Who takes care of ethics?

Although we have continually analyzed the situation regarding Apple and the Foxconn controversy, it seems to me that there exists a general lack of accountability regarding the case. Everyone seems to point their fingers at someone else. One vital question still stands out to me – who’s fault is it? Who has let this happen? Who is responsible for a corporation’s good or bad ethics and how does this affect the business decisions? I want to further analyse the scene to identify Apple as either a shareholder or a stakeholder company, clarify what this means and the responsibilities held by each associated party, and finally answer the question of who is to blame. Who has to be ethical? Who’s job is it to protect the ethics of a company?

Paper 1 – Stakeholders, Shareholders and Apple

As a big Apple fan, I’m most interested in exploring the stakeholder/shareholder debate as it applies to Apple. Part of what makes the brand so unique is its large and loyal fan base, and in many ways this following has helped shape our perception of the company. But has Apple been catering to its fans? Or its shareholders? How have they been balancing the two? How have their decisions, whether ethical or unethical, influenced our perceptions of the brand? Could Apple be purposely misleading us to believe that they are a “good,” ethical company?

Paper 1- Enron

For my first paper, I am going to further explore Enron and examine how they were neither shareholder nor stakeholder oriented.  The fall of Enron was actually due to the selfish narcissism of upper management.  The key to a successful company requires a healthy balance between both shareholder and stakeholder values.  If a company is too weighted towards either theory, it will be detrimental to everyone involved.