Michael Moore v. Phil Knight- The Showdown


This fictional twitter exchange between Michael Moore and Phil Knight is something that could have occurred following Phil Knight and Nike’s first viewing of the rough cut of Moore’s film, “The Big One.” Clearly this is not how the two would really handle the situation- but let’s just pretend their publicists, lawyers, families, etc. didn’t advise them otherwise and just let them have at it.

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Phil Knight Vs. Michael Moore

Below is a conversation between Phil Knight and Michael Moore after they initially met at the home of Nike:

@BigManMike: @JustDoingIt- Packing for our trip to Indonesia! #singaporeairlinesgetready #firstclass

@JustDoingIt: @BigManMike I’m not going. #backoffbigman #sorrynotsorry

@BigManMike: @JustDoingIt then why don’t you open up a factory in the states? #flintneedsjobs #americansneedjobs #closerthanindonesia

@JustDoingIt: @BigManMike say what you will, but Americans won’t make shoes. #indonesiaItIs #5dollarsaday

@BigManMike: @JustDoingIt you just wait #provingyouwrong

@JustDoingIt: @BigManMike no you just wait #imincharge #boss #endofstory


This Twitter exchange takes place between Michael Moore and Phil Knight, the CEO of NIke.  It is specifically referring to a clip in “The Big One” documentary during which Moore challenges Knight to a foot race.  The gist is that if Moore wins, then Knight has to construct a Nike factory in Detroit. Continue reading

Thank You For Smoking – Good talking, bad ethics

The film Thank You for Smoking illuminates the issues of disassociating business and ethics with more than a hint of dark comedy. Nick Naylor (Aaron Eckhart) is a man with a job that requires, as he puts it, “moral flexibility.” As the chief spokesperson and lobbyist for the Academy for Tobacco Studies, Nick receives and then spins blasts on behalf of the tobacco industry. He is also a member of the three person self-titled group “The Merchants of Death,” made up of a woman who works on the Moderation Council in the alcohol business, a man of the gun business’ own advisory safety group, and Nick himself. They frequently debate who has killed more people in their lifetime through work in their industry. Their commitment to these large corporations’ profit, which coincide with their own, exemplify shareholder theory to the extreme. Continue reading

Paper 1 Idea

For Paper 1 I am planning to write about the Nike case in conjunction with “Shareholder Value Myth” by Lynn Stout. I’d like to analyze Nike’s actions along with what they failed to do in response to the PR nightmare that surrounded their brand in the 1990s.  Based on Stout’s ideologies surrounding the pitfalls of “shareholder value”, I will make suggestions on what Nike could have done differently in this situation, or what they can do if a similar situation ever arises again in the future.

Nike Foundation Uniform Project

Nike Foundation Uniform Project (Photo credit: The Advocacy Project)

Paper 1 idea -What was the Right Action to Take for Nike?

For my paper 1, I am thinking about analyzing Nike’s case on the basics of three ethical schools of thought, and see whether they agree with each other. Then, it will be nice to brainstorm a couple of different courses of actions that Nike can take and recommend the best one. It will be a nice idea to speculate the future consequences and prospects and then compare and contrast that recommended action and the actual course of action that Nike took.

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