Eggo not Ego

For over a century, Kellogg has provided us with wholesome cereals, snacks, and frozen foods.  Some of its most well-known brands include Rice Krispies, Fruit Loops, Special K, Pop Tarts, Eggo, Cheez-Its, Nutrigrain, Corn Flakes, Frosted Flakes, and Frosted Mini-Wheats.

What is even more impressive than this list of popular products is the company’s commitment to social and ethical responsibility.  Continue reading

BP–too late to be responsible?

The company I want to investigate this week and potentially for paper 2 is BP.  Obviously the first thing that comes to mind when hearing BP is the deepwater oil spill that occurred in the Gulf of Mexico in 2010.  The beginning of the problem was the explosion at the Deepwater Horizon drilling rig which killed 11 men and injured 17.  The explosion resulted in the largest ever accidental oil spill in history.  The actual rig was not owned by BP but leased to them from a company named Transocean.  Reports on the safety record of the company vary.  Some reports claim that it had a strong safety record with no major incidents in 7 years.  However further investigation shows that they have had specific problems and were actually rated last compared to other deep-sea drillers for job quality.  This poses questions regarding the regulations or governmental oversight involved with off-shore drilling, as well as the varying responsibilities of BP and Transocean.  

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What does The Truman Show tell us about company ethics?


When thinking about ethics in pop culture, the first idea that came to mind was The Truman Show starring Jim Carrey. For those of you who haven’t seen the film, here is the trailer! The protagonist, Truman, is the world’s first true reality TV star who has been filmed since birth in an artificial studio world built just for him. Everyone he has ever known is an actor, every interaction he has ever had is fake, and he is the only one who doesn’t know the truth. Even the environment itself is controlled by the director, Christoff, who manipulates everything from traffic to the weather in order to get higher ratings. The staff (comprised of studio employees, technical directors and actors) go along willingly with every one of Christoff’s demands in his attempt to play God. Despite the fact that what is going on is clearly wrong, everyone being paid to work on the program goes along willingly (with the exception of Truman’s love interest as a young man who tries to tell him the truth). They abandon any shroud of ethical thought and listen to the orders of their leader. Continue reading

Paper 1 Idea

For my first paper I think I want to do something involving Enron, and corporate responsibility, as well as corporate fraud. I think Enron itself is such an interesting and complex case that can be more deeply explored than what was just in the case. I want to view the case by trying to identify all of the parties who were to blame, and try and identify what their motives were and how they treated both their stakeholders and shareholders. This mindset of everyone involved is interesting because it dives into the question of nature versus nurture. Had Enron created a toxic environment or were there simply a couple of bad apples who ruined everything. By trying to understand all parties motives I think that at least part of this question can be tackled.