This conversation takes place between Mike Daisey and Bucknell’s Tech Forum task force who are currently developing a version of Mike Daisey’s monologue that identifies the statements that are untrue. Continue reading →
This is a Twitter conversation that takes place between This American Life’s Ira Glass and Mike Daisey, immediately after Ira Glass has discovered all of the errors in fact checking with Daisey’s story. Sorry it is not all Twittered-Out and cool… I am technology challenged. Continue reading →
I stumbled upon a blog comment called “The end of brand exceptionalism?” on a blog titled ideationz…a blog from rick s. pulito. As someone very interested in brand management and marketing, I always find interest in linking my not-necessarily-marketing-specific readings to my more favored subjects. This particular article shared some common threads with the cases that we have recently analyzed in BGS. The author forms one strong connection when he claims, “It’s about being ‘liked’ and that means that your brand has to make others feel ‘liked’ as a result of associating with you.” I immediately related this idea to the Apple “case study” and the TAL videos. Certainly, the recent Foxconn scandal may cause concern among socially-conscious customers, but Apple nevertheless expects to sell 10 million iPhone 5s by the end of September. Customers favor Apple products for the same reasons that analysts marvel at it’s success – the “cool” factor. But at what point does success overshadow ethics?
Apple Believer: “Apple as a religion—how true. As an avid Apple fan, I am constantly wondering what Apple’s new innovative technology will be created next. Similarly to religion, I associate certain traditions with Apple—sleek interfaces, easy handling and an ever-present cool factor. I am always thinking about the unknowns and the things that Apple keeps so secret. Steve Jobs and the inventive pioneers at Apple are similar to preachers, creating for us, their consumers. They show us what we want before we even know ourselves. In some ways it is like a belief system. I trust whole-heartedly that the next Apple product will be brilliant, inventive and world-changing. I don’t just want that new piece of technology, I need it.
So why is it a problem when you start to think about the Apple religion? Is it right to just blindly believe what we want to believe, and turn our backs to some of the truths about the religion? Religions often involve a set of ethics and values. As an Apple consumer, I would hope that Apple holds themselves to high ethical standards. But do they?”
As you are a brilliant, analytical man, I’d like to show you my mind before you jump to conclusions of myself as a person and professional. My motives were purely based on the end, and sacrificed your company’s reputation as the means. I’ve been obsessed with technology my whole life, so naturally hooked into Apple as well. Yes, I use and love my Apple products. It’s impossible to dislike Apple, and your company holds the consumer technology market at its mighty fingertips. And with all that glory, comes media attention, competition, and responsibility. Apple, rated the number one company in the USA, will always be under the nation’s microscope, alike any other super valuable asset to this world.
We both know that business ethics, at the expense of both humans and the environment, is an ever growing problem in this modern industrial day and age. Whether Apple is innocent or guilty, there will always be a spotlight shined upon it. As a journalist and entertainer, I found a way to best use my resources in order to shift the spot light to a business ethical issue at hand. I’m sorry that your company was the stepping stone, but Apple will live. The future will be better because of it. RIP.
“The first thing came to my mind about Apple products is ..they are expensive. Still expensive to our standards even if they are produced at a place where labor is cheap and production cost is low. But still, can we, as die-hard Apple fans, do something to protect the rights of Chinese factory workers? May be, we can spend $5 more on an Apple product that we buy and make a change to the life of a factory worker, get him better wages, provide him better living dorm, and reduce the working time? Cause-related Marketing can be a good idea here but the main question is how many of us are really willing to spend $5 more for an Apple product?”
“I feel bad that the demand of luxury products here cause a lot of suffering in other countries. I think the best solution is, we should try to make these jobs come back to the United States. After all, letting these jobs go abroad doesn’t really help economy here. And Apple is not taking serious consideration to those suppliers who did unscrupulous exploitation of poor factory workers”.
“I just hope more people will know about the harsh working conditions in China and start giving pressure to Apple. Hopefully, Apple will set up a plant with an automatic production line here in the near future. In this way, not only the Chinese workers problems will be resolved, the next generation of college graduates will also get a better opportunity to find a job here”.
And when Apple would call journalists who had spoken to me, and tell them, “You know, I don’t know if you want to be associated with him. He’s kind of unstable. You know, he does work in the theater.”
I would keep my head down. And I would tell my story.
And tonight—we know the truth.
The truth? The truth is that you lied. We trusted you. We trusted you to come on our program and share what you had learned on your visit to Foxconn. And you lied! You flat. out. lied. And you knew it, the whole time. What kind of person does that? Did you feel any sense of guilt in doing that?
Yes, we made a mistake in letting you on our show. And yes, we should have been suspicious from the very beginning when you said there was no way to contact your translator in China.
But how hard is it to tell the truth! Working in the theater is not a valid excuse. Because you knew. You knew you were expected to tell the truth on This American Life, and you knew you were lying. And now, you’ve embarrassed me, you’ve embarrassed my coworkers, and, most of all, you’ve embarrassed yourself.
Mike Daisy: Before I start my monologue there is something important I need to say. I want you all to know that this play is a portrayal of real events. Some of these events were taken directly from a trip I made to China about a year ago while others have come from stories which you may have read about in the news.
The purpose of this monologue is to get you, the crowd, thinking about your products and gadgets as more than just toys which appear on in the store. There are real consequences to our buying habits. This monologue is going to display those consequences and what life is like in China for those people who make your products. I hope you all enjoy the show.