Child Soldiers White Paper Teaser


In my French class this semester, Francophone Africa, we read a 400-page novel entitled, Johnny Chien Méchant, translated to mean Johnny Mad Dog. The plot follows a 16-year-old boy, recruited into the army at a young age, who desperately searches for his individual identity beneath the overwhelming presence of a militant organization. The psychological journey of this teen both fascinated and saddened me. I decided to delve deeper into the conflict of child soldiers to learn about the current regulation, prospects for improvement and the overall environment of the problem. Continue reading

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Give “Credit” Where Credit is Due


American Express in the past was known to be the charge card for the exclusive upper class. Amex is now globally recognized as a company that works to help small and medium size businesses and is socially conscience.  American Express has been awarded for six years straight as one of Ethisphere Institute’s Most Ethical Companies in the world. However, one of their recent campaigns was “Charge Against Hunger” which has been heavily criticized for spending more money on advertising the initiative than was given to the causes. Another reason that the campaign was criticized was their ad choice of using John Lennon’s “Imagine” song. The Imagine song caused the media to accuse Amex for their shameless advertisement  I mean really, “imagine no possessions” in an advertisement installed by a credit card company?! Makes no sense.

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Zappos.com Inc


A company that I am thinking about writing in paper2 is Zappo.com Inc. Zappos.com is an online shoe and apparel shop currently based in Henderson, Nevada.In July 2009, the company announced it would be acquired by Amazon.com in an all-stock deal worth about $1.2 billion. Since its founding in 1999, Zappos has grown to be the largest online shoe store. Continue reading

Mad Men


Mad Men, a Drama that takes place in the 1950’s and 1960’s, depicts the lives of several prominent Madison Avenue Advertising Executives which people refer to as “Mad Men.”  The protagonist, Donald Draper, often finds himself in the middle of moral and ethical controversies and dilemmas.  Throughout the show, the audience follows Draper’s life through a war, a divorce, and a major career change.

In a recent episode of Mad Men, Draper discovers that one his colleagues, and friends, has been stealing money from the company and from himself specifically.  Continue reading

Brand Exceptionalism in Relation to BGS


I stumbled upon a blog comment called “The end of brand exceptionalism?” on a blog titled ideationz…a blog from rick s. pulito. As someone very interested in brand management and marketing, I always find interest in linking my not-necessarily-marketing-specific readings to my more favored subjects. This particular article shared some common threads with the cases that we have recently analyzed in BGS. The author forms one strong connection when he claims, “It’s about being ‘liked’ and that means that your brand has to make others feel ‘liked’ as a result of associating with you.” I immediately related this idea to the Apple “case study” and the TAL videos. Certainly, the recent Foxconn scandal may cause concern among socially-conscious customers, but Apple nevertheless expects to sell 10 million iPhone 5s by the end of September. Customers favor Apple products for the same reasons that analysts marvel at it’s success – the “cool” factor. But at what point does success overshadow ethics?

Brand Fluency


When I began looking for an interesting blog, I immediately knew I wanted to explore something within the marketing realm.  Originally, I tried to look for blogs that cover consumer behavior and market analysis.  Unable to find anything that caught my eye, however, I shifted my focus to branding and advertising.  Using the topics search, I soon found this blog, which discusses the need for companies to truly globalize their brands.  After taking Principles of Marketing last year, I found it interesting to think about the differences we had discussed between global and multinational companies.  Continue reading

Apple as a Religion


Apple Believer: “Apple as a religion—how true. As an avid Apple fan, I am constantly wondering what Apple’s new innovative technology will be created next. Similarly to religion, I associate certain traditions with Apple—sleek interfaces, easy handling and an ever-present cool factor. I am always thinking about the unknowns and the things that Apple keeps so secret. Steve Jobs and the inventive pioneers at Apple are similar to preachers, creating for us, their consumers. They show us what we want before we even know ourselves. In some ways it is like a belief system. I trust whole-heartedly that the next Apple product will be brilliant, inventive and world-changing. I don’t just want that new piece of technology, I need it.

So why is it a problem when you start to think about the Apple religion? Is it right to just blindly believe what we want to believe, and turn our backs to some of the truths about the religion? Religions often involve a set of ethics and values. As an Apple consumer, I would hope that Apple holds themselves to high ethical standards. But do they?”

Daisey: “Shenzhen is a city of history”