What are they really selling?
For my Paper 2 Company I am going to look at Hooters. I think this is a very interesting company that has a very unique strategy for success. Check out the Hooters website for some light reading but some really attractive pictures of the employees, the Hooters Girls. If you look around the site you can find that Hooters has ironically been raising money for a Breast Cancer Research Foundations. If you look at the About page you will see that next to the company’s mission statement, a really gorgeous blonde.
The Mission Statement “Our mission is to provide a family of hospitality and services that achieves excellence and enhances lifestyles of all who come in contact with the Hooters brand.”
The Restaurant Mission Statement “We are committed to providing an environment of employee growth and development so that we can provide every guest a unique, entertaining dining experience in a fun and casual atmosphere delivered by attractive, vivacious Hooters Girls while making positive contributions to the communities in which we live.”
Below these statements it says HOOTERS MAKES YOU HAPPY!! If you return to the main homepage there are opportunities to look at the Swimsuit Competition Winners Gallery, the Hooters Girls Calender, and the Hooters Girls Hall of Fame. These pages are all fairly degrading to women and the woman body. If you click on the “Want to be a Hooters Girl? link you can see the advice on how to look, dress, and exercise. It talks about the look of a Hooters Girl and how to become a Hooters Girl. If you are even more interested in becoming or learning about the life of a Hooters Girl you can watch the youtube video below (which you need to confirm your age in order to watch. Is it porn? No. But it is ironic.)
Are the business practices ethical? That is what I want to look into. Are you selling food? Sex? Hot bodies? An experience? Do women and children enjoy this aspect of Hooters? I am curious to do more research and find more about this company.
I do not have anything against the company, I even told my Dad when I was younger that I wanted to be a Hooters girl. He didn’t like that too much. I went through the Global Context Issues Database and found many articles about Hooters. I read through a few of them and learned about the EEOC’s scrutiny of the company for not hiring men, and the current craze of “breastaurants” like Hooters.
I will focus on the company’s overall strategy and hiring processes, with a focus on the ethical principles behind the company. Based on my initial research the company seems pretty degrading towards women. I recently found an article in the NYTimes about how Hooters is re-organizing their marketing strategy focusing on women and families. Are they changing the outfits? Or the requirements to work their? No. They are making the inside of the restaurants lighter and the menu healthier. Do women really want to eat with another girls’ breasts in their face? Hm. I am pretty pumped to write this paper.