Does Target Hit the Bulls-Eye?


For my paper #2, I am thinking about focusing on the business ethics of Target.  I thought it would be interesting to look at one of the main competitors for a company that we have talked extensively about (Walmart).  Target is arguably Walmart’s biggest rival, so I want to see if Target has had any of the same struggles that Walmart has.

According to this website, which outlines some of the ethical “praise” and “criticism” for numerous companies, Target is seen as an ethical company overall.  There have been a few bumps in the road, but considering that Target has made Ethisphere’s “Most Ethical Companies” list for each of the past six years.  Clearly the corporation is doing something right.

Among other things, Target is specifically known for its commitment to diversity.  It demonstrates its openness through measures such as its non-discrimination policy, which extends to all forms of discrimination.

I’m looking forward to exploring this further and making direct comparisons between Target and the powerhouse Walmart.

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3 thoughts on “Does Target Hit the Bulls-Eye?

  1. I think this is a great idea for your paper 2! It will be really interesting to see what problems Target has faced, and how they measure up to those of Walmart. Such a huge company is bound to have some issues, but it will be really interesting to see the extent to which they are offset by the good aspects of Target, like commitment to diversity.

  2. I agree with Val, that it could be very interesting to compare WalMart and target as ethical companies. It is interesting because they compete with each other on price but it appears target is able to do it without cutting all of the corners and doing the unethical things walmart does.

  3. I think it will be a good topic, comparing Target with Walmart. I also learned recently that Target also infuriated some customers when they predict pregnancy from its extensive database and send baby products ads to some women. Hitting bulls eye probably is not good sometimes. ha ha.

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