Paper 1 Idea


For Paper 1 I am planning to write about the Nike case in conjunction with “Shareholder Value Myth” by Lynn Stout. I’d like to analyze Nike’s actions along with what they failed to do in response to the PR nightmare that surrounded their brand in the 1990s.  Based on Stout’s ideologies surrounding the pitfalls of “shareholder value”, I will make suggestions on what Nike could have done differently in this situation, or what they can do if a similar situation ever arises again in the future.

Nike Foundation Uniform Project

Nike Foundation Uniform Project (Photo credit: The Advocacy Project)

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