This summer I read the Steve Jobs biography and learned a tremendous amount about the man who shaped the technological world as we know it. His ideals and values were ingrained into every aspect of the company both big and small. He was guided by spirituality, a perfectionist and also was known to be extremely irrational. I would like to investigate the impact that an executive’s (or executives’) personal values and beliefs have on the shareholder/stakeholder debate. How much of a difference can the top of an organization make when being pulled in hundreds of different directions. What is the tipping point where they must concede one way or another, or abandon their personal belief system. Using Apple as my central focus I will delve into the role of an executive and where the metaphorical “line in the sand” is drawn for their decision making power.