For my paper 1 …


For my paper 1 topic I will be choosing Nike.  I wanted to dive deeper into Nike or Enron based on our extensive coverage of Apple, and I chose Nike because it interests me more.  I want to learn more about how Nike rose from a small shoe company to the monster it is today.  Is it because of its bold marketing strategy or because of the way it stayed loyal to its shareholders?  Who are the stakeholders of Nike and how did Nike’s evolution change its strategy?  I want to see how Phil Knight was able to weather the storm that was the negative press of Nike’s factories.

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One thought on “For my paper 1 …

  1. “monster”? What do you mean by that? It is large? Or destructive? Or monster like “monster truck” good?

    The case ends in 1999. It would be interesting to see what has happened since. There is an optional reading in Moodle which is an analysis of conditions at Nike-contracted factories much more recently.

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